Our Leadership Team
Meet our team of experts who lead the company’s strategic activities.
Together, they combine their extensive years of expertise in the healthcare industry to develop cutting-edge solutions.
As a manager and executive with Fortune 500 organizations, but also as an entrepreneur, Mario has helped dozens of corporations significantly increase their revenues and overall profitability.
In 2002, he founded Xclamat!on, an award-winning sales and marketing agency focused in the life sciences industry. When asked why he embarked on the LIOMAR Medical adventure, his answer is always the same :
“I want to contribute to the improvement of vulnerable patients lives, whether they are bedridden, wheelchair-bound or with prolonged immobility. The products we design, manufacture and/or sell always need to meet that simple but essential criterion, which is at the very core of our mission”.
Diane has made her mark in the medical equipment and supplies industry for many years. As a Business Development Senior Manager and Executive, she has led the teams and initiatives of major players in the industry to incredible growth in Canada and the United States.
While she is undoubtedly results-oriented, she is equally renowned for her exceptional treatment and appreciation of every relationship, whether within her immediate or extended team or outside the organization. At LIOMAR, this approach is often referred to as “the Diane’s way.”
“I always strive to treat each person as I would like to be treated. To me, this principle must extend to the patients we ultimately serve. They are, after all, the reason for our existence as a company, and they deserve to be treated with the utmost dignity and the greatest respect.”
Leadership Team
Mario P. Cloutier
Co-Founder, CEO
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Rif Charafeddine
CO-FOUNDER, CHIEF OPERATIONS & CORPORATE SERVICES
Diane Sawaya
Co-Founder, Chief Operations & Corporate Services
